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Asian Languge Portals
  • Portal Overview
  • For Publishers
  • For Advertisers
Lost & found in translation

Did you know that:

  • The next billion Internet users will come mostly from Asia. But there is very little content in local languages to support them.
  • Just 13.83% of all content on the internet was in Asian languages. Chinese, Japanese and Korean accounted for nearly all of this. All other Asian languages combined accounted for just 0.03%. By 2011, all Asian language content is expected to grow to 14.69% of all online content.
  • Currently all local language content in Southeast Asia combined totals less than 10 Million pages.
  • Asia already has 41.3% of all Internet users globally and expected to reach 50% by 2012.
  • Although growing rapidly, Asian Internet use is still in its infancy. At just 17.2%, the Internet population penetration across Asia has significant growth potential, while Western markets are reaching saturation points as high as 73.1%, leaving little room for growth.
Lost & found in translation

Did you know that while Google has 62% of all search traffic globally, Google is failing in the key non-English markets of Asia:

Local Language Asian Portals

Asia Online hosts a series of consumer-oriented Portals that provides public access to global information, news, science, education, literature and more in local Asian languages.

Using state-of-the-art translation systems and crowd-sourcing, Asia Online is delivering vast volumes of high value internet content through web 2.0 style portals, with diverse content sources and full social networking functionality.

The site is rapidly becoming the place for Asian internet users. Starting in Thailand, Asia Online is expanding the local language content from an approximate 3 million web pages today up to 100 million by 2010. Key content includes translations of international editions of the entire Wikipedia (the English version is the 8th most visited site on the Internet today), World Fact Book, open courseware from MIT, Carnegie Mellon University and other educational curriculum material, 1,000s of books, news wire feeds, select magazine content, discussion forums, gaming and social networking services and more.

Asia Online Asian Language Portal Markets
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For Publishers

Asia Online is a content delivery company and its corporate goal is to provide Asian nations with the same level of access to knowledge and information enjoyed by many of the developed nations of the world. Asia Online is offering a totally unique and groundbreaking service: enabling established English language publishers to reach out to a new and untapped audience - the hundreds of millions of non‐English speaking Asian Internet users.

Whether you are a niche publication wishing to expand into the local language of your primary market, or a global business looking to expand at a regional level to reach hundreds of millions of new readers, Asia Online can help publishers reach a new audience, increase revenues, and raise the profile of their brand.

By delivering the majority of local language content to Asian nations, Asia Online expects to attract a massive user base. This user base shall have access to the range of featured content provided by Asia Online’s publishing partners. A range of commercial agreements are available to monetize content for publishing partners.

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For Advertisers

The Asia Pacific region is home to roughly half of the world’s population, and these nations have been enjoying remarkable growth in recent years. Access to the Internet is recognized as being a key factor in economic and social development by regional Governments, and as a result online penetration rates are spiraling upwards. Asia Online’s mission is to address the lack of local language content in Asia as rising Internet usage has highlighted this “information poverty”.

Asia Online offers global advertisers a unique opportunity to target Asian internet users in their own language, across vast quantities of informative and entertaining content. Currently, the Asian local language Internet is dominated by low-value content delivered by outdated websites. Asia Online gives advertisers the delivery medium that the market has been waiting for – rich content with a rich web 2.0 front-end. Targeting up to 100 million web pages per language across Asia on a vast array of topics, Asia Online provides a unique opportunity to target your messages to users interested in very specific topics. Proprietary search functionality provides exclusive access to this unique content, further enhancing advertising effectiveness.

The Internet advertising market in Asia is in a dramatic stage of growth. Current expenditure rates are highest amongst Japan, Korea, China and Taiwan, states Asia’s leading online advertising network Aktiv Digital, whilst growth is fastest in the South and South East Asian arena with nations such as Singapore, Hong Kong, Malaysia, Thailand, India, Vietnam and the Philippines. This booming Asian online advertising industry means that regional advertisers are now in a position to invest in regional campaigns targeting regional consumers.

For more details on advertising on Asia Online see our advertising specifications and guidelines .

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