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The Asia Pacific region is home to roughly half of the world’s population, and these nations have been enjoying remarkable growth in recent years. Access to the Internet is recognized as being a key factor in economic and social development by regional Governments, and as a result online penetration rates are spiraling upwards. Asia Online’s mission is to address the lack of local language content in Asia as rising Internet usage has highlighted this “information poverty”.
Asia Online offers global advertisers a unique opportunity to target Asian internet users in their own language, across vast quantities of informative and entertaining content. Currently, the Asian local language Internet is dominated by low-value content delivered by outdated websites. Asia Online gives advertisers the delivery medium that the market has been waiting for – rich content with a rich web 2.0 front-end. Targeting up to 100 million web pages per language across Asia on a vast array of topics, Asia Online provides a unique opportunity to target your messages to users interested in very specific topics. Proprietary search functionality provides exclusive access to this unique content, further enhancing advertising effectiveness.
The Internet advertising market in Asia is in a dramatic stage of growth. Current expenditure rates are highest amongst Japan, Korea, China and Taiwan, states Asia’s leading online advertising network Aktiv Digital, whilst growth is fastest in the South and South East Asian arena with nations such as Singapore, Hong Kong, Malaysia, Thailand, India, Vietnam and the Philippines. This booming Asian online advertising industry means that regional advertisers are now in a position to invest in regional campaigns targeting regional consumers.
For more details on advertising on Asia Online see our advertising specifications and guidelines .
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